Engage Through Their Passion for Music
Music Is A Passion. Music is a universal language and a passion point for a diverse multicultural group of people. Brands tap into this passion platform through sponsorship of music events and artists.
Nielson reports that 43% of music fans notice when a brand or product sponsors a music event or artist. This has led to over 5% growth of music sponsorships in North America in 2013, with $1.28 billion spent on music sponsorships according to IEG.
Why Music Sponsorships?
RWA works with brands to strategically identify the best markets, venues, artists and opportunities to reach their target consumer through sponsorships or custom music platforms.
360-degree scalable programs are designed to be extensions of the brand’s overall marketing and media messages that engage consumers one-on-one and are amplified through digital and social media.